Top 10 tools every media agency should Utilize

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In the fast-paced world of digital marketing, media agencies are constantly seeking innovative tools to stay ahead of the curve. At A2 Nexus, your go-to multi-brand store, we understand the importance of staying on top of the latest trends. Let’s explore some of the top media agency tools that can elevate your marketing game.

And on the flip side, failing to take advantage of modern marketing tools means that your business might lag behind your competition.

The good news? There’s no shortage of software out there to do the heavy lifting for your marketing must-dos.


Social media marketing tools

Want to automate tedious tasks, stay organized and on top of to-do’s, and better connect with your audience on social? If you answered no to any of those prompts, you’re in the wrong place. How did you even get here?

Jokes aside, the right digital marketing software will super-boost your social media strategy. These tools can make your work life so much easier, to the point where it might not even feel like work anymore.

Number one in our hearts is Hootsuite. Obviously, we’re a little biased but hear us out. Hootsuite can do so many social media marketing-specific things. As far as digital marketing platforms go, this one’s a banger.

At its core, Hootsuite offers a centralized dashboard that allows users to manage multiple social media accounts from various platforms such as Facebook, Twitter, Instagram, LinkedIn, and more, all in one place. This eliminates the need to constantly switch between tabs or apps, saving precious time and effort.

One of Hootsuite’s standout features is its scheduling capability. Users can plan and schedule posts in advance, ensuring a consistent and timely presence across different platforms. This is particularly useful for maintaining an active presence even during off-hours or when team members are unavailable.

Price: Included with every Hootsuite plan, starting as low as $99/month.

Who’s it for: Content creators, brand managers, marketers, and small business owners. Businesses of all sizes.

Sprout helps agencies categorize messages, schedule posts on all social media platforms, and optimizes team workflows. It also offers ‘listening’ tools that help you understand your client’s audiences better. 

Sprout Social stands out as a comprehensive solution catering to the diverse needs of businesses and marketers. With its intuitive interface and robust features, Sprout Social empowers users to streamline their social media presence effectively.

At its core, Sprout Social offers a centralized platform for managing multiple social media accounts across various platforms such as Facebook, Twitter, Instagram, LinkedIn, and more. This consolidation simplifies the task of scheduling posts, monitoring engagement, and analyzing performance metrics.

Price: Included with every Sprout Social plan, starting as low as $249/month.

Who it’s for: Content creators, brand managers, marketers, and small business owners. Businesses of all sizes.

Keyword research and SEO marketing tools

Keyword research tools are crucial for setting up a successful SEO marketing strategy. Whether you’re the CEO of a Fortune 500 company or a small business owner, everyone has to play by the same SEO rules. And when you play the game right, with the right tools in your belt, you can bump your brand to the top.

Keyword research and SEO marketing tools can help you to track search trends, create powerful content, and optimize your visibility on search engine results pages.

Ahrefs is a comprehensive SEO (Search Engine Optimization) toolset widely recognized for its robust features in analyzing and improving website visibility and performance on search engines. While primarily known for its SEO functionalities, Ahrefs also offers valuable insights for social media strategies.

Ahrefs makes it simple to discover profitable keywords that’ll help skyrocket your site’s ranking in no time.

Price: Ahrefs has a host of free SEO tools anyone can use. Paid plans range from $99/month to $999/month.

Who it’s for: Marketers, SEO strategists, small business owners, and marketing teams for enterprise-level corporations.

SEMrushis a comprehensive digital marketing tool that offers a wide range of features to help businesses improve their online presence. While it’s primarily known for its robust SEO (Search Engine Optimization) capabilities, SEMrush also provides valuable insights and tools for social media management.

SEMrush provides a powerful and easy interface to quickly find targeted keywords ideal for SEO campaigns or content creation. It also offers a Social Media Toolkit that includes advanced social media analytics.

Price: Paid SEMrush plans range from $119.95/month to $449.95/month

Who it’s for: Marketers, SEO strategists, small business owners, and marketing teams for enterprise-level corporations.

Google Keyword Planner is a free tool provided by Google Ads, primarily designed for advertisers to research keywords for their pay-per-click (PPC) campaigns. However, its utility extends far beyond advertising, making it an indispensable resource for social media marketers.

One of the key features of Google Keyword Planner is its ability to provide valuable insights into keyword search volume trends. By understanding which keywords are most searched for in a particular niche or industry, social media marketers can tailor their content to resonate with their target audience effectively.

Price: Free!

Who it’s for: Solopreneurs, content creators, marketers with small budgets, small business owners.


Analytics tools

Data analytics tools are a must-have for any digital marketing venture. If you’re not measuring your tactics and strategy, you can’t know what’s working and what’s not.

When it comes to analytics tools, choose ones that serve your specific business goals, whether that’s insights into optimizing your operations, increasing your sales, improving your customer experience, or all of the above.

Google Analytics is a powerful web analytics tool offered by Google that allows website owners and marketers to track and analyze various aspects of their website’s performance. It provides valuable insights into visitor behavior, traffic sources, conversions, and more, helping businesses make informed decisions to improve their online presence and marketing strategies.

You’ll gain insights into how visitors interact with your website; you can monitor marketing campaigns and gain valuable data about the demographics of your customers. Then, you can optimize your site and campaigns for better user engagement and higher conversions.

Price: Free!

Who it’s for: Everyone who has a website, from solopreneurs and small businesses all the way up to larger enterprise companies.

Hotjaris a powerful tool that offers a comprehensive suite of analytics and feedback functionalities to help businesses understand and improve user experience on their websites. While not a traditional social media tool, it plays a crucial role in enhancing online presence and engagement by providing valuable insights into user behavior.

One of Hotjar’s key features is its ability to track and record user sessions, allowing businesses to see exactly how visitors interact with their website. This includes heatmaps, which visually represent where users click, move, and scroll on a webpage, as well as session recordings that provide a firsthand view of user navigation and behavior.

Price: Free! Paid subscriptions range from $39/month to $99/month.

Who it’s for: Product teams and designers, UX designers, and people looking to better understand their user’s journey.

Email marketing tools

It’s not hard to see why email marketing tools are a must-have for businesses of all shapes and sizes. Email marketing boasts an average ROI of $45 for every $1 spent. And with the right tools, you can maximize that profit and make it as painless as possible.

Email marketing tools make managing customer contact lists, automating and designing campaigns, and tracking results simple and straightforward. With the ability to monitor open rates, clicks, conversions, and more, tools for marketing with email provide valuable insight into customer behaviour.

In the realm of digital marketing and social media management, Mailchimp stands as a stalwart platform, offering a comprehensive suite of tools designed to streamline communication, enhance engagement, and bolster brand presence across various social media channels.

At its core, Mailchimp started as an email marketing service but has since evolved into a multifaceted platform, catering to the diverse needs of modern businesses in the digital landscape. One of its key strengths lies in its user-friendly interface, making it accessible to both novices and seasoned marketers alike.

Price: Free! Paid Mailchimp accounts range from $17.80/month to $479.24/month.

Who it’s for: Marketers, agencies, small owner-operated businesses to enterprise-level corporations.

Marketois a leading marketing automation platform designed to streamline and optimize marketing processes across various channels, including social media. While Marketo isn’t solely a social media tool, its integration capabilities with platforms like Facebook, Twitter, LinkedIn, and others make it a powerful asset for businesses looking to leverage social media in their marketing strategies. With Marketo, marketers can automate social media posting, track engagement metrics, nurture leads.

Price: The pricing is based on your database size, but there are no free options.

Who it’s for: Marketers, agencies, and small- to mid-sized businesses. Those who want to make personalized sales.

Graphic design and video marketing tools

Graphic design and video marketing tools are invaluable when creating stunning online content. Today’s world is dominated by visuals, which makes having professional-looking online assets so important. Listen, even if you’re not an artist, you can fake it till you make it with tools.

Graphics and videos that are aesthetically pleasing can help draw in viewers and add a level of credibility to your brand. Tools make it easier than ever to create quality content while minimizing cost and effort. This ease of use and stunning visuals make these tools a no-brainer for any business.

Canvais a versatile graphic design platform that has gained immense popularity among individuals and businesses alike for its user-friendly interface and extensive range of design options. Launched in 2012, Canva has quickly become one of the go-to tools for creating captivating visuals for social media, presentations, posters, and more.

What sets Canva apart is its intuitive drag-and-drop interface, which allows users with varying levels of design expertise to create professional-looking graphics effortlessly. With thousands of templates, stock photos, icons, and fonts available, Canva provides users with the tools they need to bring their creative visions to life.

Price: Free! If you want to upgrade, Canva Pro starts at $119.99/year per person.

Who it’s for: Non-designers who need to create assets, content creators, and solopreneurs.

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